The founder of the contest is the Ministry of Economy of the Republic of Tatarstan.
Contest for mass media is carried out to activate the lighting problems of private business, creating a positive image of the entrepreneur.
Articles of print, electronic and multimedia media of all forms of ownership by the state languages of the Republic of Tatarstan, published in the period from 1 January 2014 to 1 December 2014 may participate in the competition.