“Una” and “Sputnik” hold a virtual workshop on employing “artificial intelligence” in the news content industry

Jeddah (UNA) – The Union of News Agencies of the Organization of Islamic Cooperation (UNA) held a virtual workshop on Monday (November 11, 2024) entitled “The Pros and Cons of Artificial Intelligence in Creating News Content” in cooperation with Sputnik News Agency, with the wide participation of media professionals and specialists in the member states of the Organization of Islamic Cooperation.
At the beginning of the workshop, the Director General of the Union, Mr. Mohammed bin Abdul Rabbo Al-Yami, explained that the workshop aims to identify the great potential provided by artificial intelligence in the field of creating news content in its various forms, and the risks and opportunities associated with employing artificial intelligence in this aspect, in addition to reviewing the most prominent tools and applications needed by those working in this field.
Al-Yami stressed that “artificial intelligence” has become a reality that imposes itself day after day in communication and media work and in the lives of journalists, which requires us to adapt to this transformation and keep pace with the “artificial intelligence” revolution, which will change, with its concepts and tools, the form of journalistic work as we have known and become accustomed to it over the past decades.
Al-Yami expressed his thanks to Sputnik Agency for its keenness to share its experiences with journalists in the member states of the Organization of Islamic Cooperation, which reflects its deep belief in transferring knowledge and exchanging professional expertise on a global level.
After that, Artem Khaibarov, head of the artificial intelligence project at Sputnik, reviewed some of the media applications of artificial intelligence, especially in the field of creating news content, indicating that news content in this regard includes all information distributed through various channels such as television and radio stations, print media, websites and social media platforms.
Khaibarov touched on the news content created through artificial intelligence, explaining that this content is journalistic stories created by artificial intelligence algorithms and deep learning methods under human supervision.
He stressed that artificial intelligence saves a lot of time and effort for media professionals and provides many opportunities for creativity if used correctly.
Khaibarov discussed the most important forms of news content created through artificial intelligence and the applications used in this regard.
He also touched on a number of risks associated with employing artificial intelligence in the news content industry, including bias in some applications of artificial intelligence and neural networks, and copyright infringement.
The workshop witnessed interventions and discussions from participating media professionals on the best ways to employ artificial intelligence in the field of news content production in a manner consistent with media policies and ethics.
It is worth noting that the workshop comes within the framework of a series of training and educational programs organized by the Union on artificial intelligence and media, with the aim of raising the capabilities of journalists in member states, and increasing their awareness of the rapid transformations in the field of media content production.